This is an advertisement for Nike. By using a cheetah (fastest land animal) it is giving the reader the impression that Nike is the master behind the secret of speed and by buying Nike they can improve their performance.
In terms of the use value, sports goods made by Nike tend to be made cheaply outside the USA (Asia) so the value will be low. The exchange value will be much higher than the cost of making the products and the profits will be great (3 months upto Aug 2011 $645m). The symbolic value of Nike is extremely high which is helped by the marketing of World famous celebrities such as Tiger Woods, Roger Federer and Lebron James as well as the famous 'swoosh' symbol. Nike is also seen as the product of choice for top professionals in the majority of sports which enables Nike to charge higher prices for clothing/equipment/footwear etc. than other sports brands.